The only way I could deal with promoting on Facebook was with the tabs at the top of my page..where a reader could look or not, as they chose..
I tried having a strictly promotional page, but it drove me crazy-nothing but hype, hype, hype all day long, and it certainly didn't drive any traffic my way (to my shops online).
Now Artfire has informed sellers that as of Nov. 3rd, no more tabs..so that you will have to eliminate your "personal" page and open what is referred to as a 'business' page, where all your friends are expected to come and "like" you to re-sign up on your page...I cannot imagine anything more dreadful...I won't do it..
Most of my friends are just that, my friends...who wants to continuously spam their friends?
*Sigh* So that's the end of Facebook as an online tool..and the real downer is that it's 'illegal' for you to have more than one page..if they catch you, they flame you...
So much for the social network as a 'tool' for selling your work..right up there with Etsy for effectiveness....